Dr. Veronica Jow, MD, of Avid Sports Medicine in the Bay Area has always operated with a clear vision: prioritizing empathy, education, and partnership to empower her patients to recover swiftly and soundly. A board-certified medical doctor in Internal Medicine and Sports Medicine, she’s seen all walks of life over the course of her decade-plus career: elite athletes from the San Francisco Giants, nine-to-five weekend-warriors, and underserved populations alike, aiming to keep people active long before they might face intensive care.
This commitment to comprehensive, proactive care led her to a groundbreaking investment that has profoundly transformed her practice: the addition of Shockwave Technology (ESWT/EPAT(R)) and Magnetotransduction (EMTT(R)).
Filling a Critical Niche in Athlete-Level Care
Dr. Jow’s experience across nearly every sports medicine setting from orthopedic clinics to primary care showed her that a crucial gap existed: a truly integrated model where patients could receive "athlete-level care" all in one place.
Her journey to acquiring Shockwave began when a physical therapist colleague approached her about a WNBA athlete who specifically requested the technology and treatment. At the time, Dr. Jow did not have Shockwave, but she came to realize that it was a “missing piece” in her armamentarium. She quickly recognized that even six years later, this advanced treatment remains difficult for many patients to find, filling in the gaps that other practices and medical professionals might leave behind.
"It really does fill a niche need," Dr. Jow notes. "Almost anyone can benefit from it. The amount of people who don't know about it, doctors and surgeons alike, is so sad." She felt compelled to offer a non-surgical alternative to the cycle of steroids and NSAIDs, which often left patients "stuck in a rut."
The Power of the "One-Two Punch": Shockwave and EMTT
Dr. Jow’s commitment to comprehensive care means she now approaches many problems differently. The ability to utilize both Shockwave and EMTT has opened up treatment possibilities for patients she previously couldn't help, especially those who were deemed virtually incurable.
Focused Shockwave is vital for targeting pathologies like chronic tendon issues, non-healing fractures, and advanced problems like "bone-on-bone arthritis" in patients who are too young for surgery or wish to avoid it, while Magnetotransduction adds a new dimension for patients struggling with high levels of chronic, daily pain. Dr. Jow finds it incredibly useful for "mystery pain" and helping to "reset their pain parameters.”
She refers to the combined approach as a "one-two punch," with EMTT providing increased pain control, making rehabilitation possible for chronic, unhappy patients who were previously too symptomatic to progress, and Focused Shockwave targeting the cause of the pathology directly. This combination has allowed her to treat ailments ranging from spasticity to chronic chest wall pain, broadening her patient base significantly.
From Last Resort to Life-Changing Results
Dr. Jow is drawn to the challenge of treating the “chronic patients who have lost all hope,” often arriving at her door as a last resort, disillusioned and disheartened by past failures with other medical professionals.
"We use it on so many things, and it helps a lot of people who are in such a pain state that they can't get past trying to do the rehab," she explains. Additionally, the clinical success stories are powerful and validate the investment:
Chronic Rib Pain: A 40-year-old woman suffering from a bone contusion after being hit by a surfboard found relief with the combined technologies after suffering from months of pain.
Decade-Long Chest Wall Pain: A 30-year-old man who had suffered for 10 years saw similar, almost astonishing, improvement.
Early Onset Shoulder Arthritis: A man in his early 40s with bone-on-bone shoulder arthritis was told he needed a replacement, but was deemed too young for the surgery. Using a "platinum package" of stem cells, PRP, Shockwave, EMTT, and physical therapy, he can now sleep pain-free, doesn't think about his shoulder, and is back to performance training.
For these patients, the technologies aren’t just about pain relief; they’re about reclaiming their active lives - climbing mountains they thought were far too massive, or rejoining family trips they had to drop out of.
A Smart Investment: The "Big Money Maker"
Beyond the clinical success, Dr. Jow notes that the addition of Shockwave and EMTT has been a major financial boost. "It's the big money maker for our clinic," she states. By offering it integrated with other regenerative therapies like PRP and stem cells, she has created "more options for people" and established Avid as a comprehensive destination for care.
Dr. Jow is also a fierce advocate for using professional-grade, evidence-based systems like those from CuraMedix, powered by STORZ Medical, which are the only ones named in copious amounts of research and studies. She often educates patients about the difference between a comprehensive unit and lower-quality knock-offs: "Do you want fast food, or do you want filet mignon?" She quips, emphasizing that genuine equipment offers more variables - such as depth and energy settings - needed for effective treatment.
The “Rave Doctor's” Secret Weapon
Known in some circles in San Francisco as "the Rave Doctor" after a reporter picked up on her unique practice of helping people recover from the physical demands of concerts and festivals, Dr. Jow has always found ways to make medicine "more fun" and relatable. The investment in Shockwave and EMTT is her ultimate tool for keeping patients – from elite athletes and Bay Area office workers, to music lovers and busy parents – active, healthy, and happy.
Her advice to other practitioners on the fence about adding this technology is clear: "If you want to be a comprehensive provider, it makes sense for you to have all three modalities (Focused Shockwave, Radial Pressure Wave, and Magnetotransduction) to have the most flexibility and the most options."
Partner with CuraMedix to Achieve High-Quality Patient Care
As the leading US provider of Radial Pressure Wave (EPAT), Extracorporeal Shockwave (ESWT), and Magnetotransduction (EMTT) devices, CuraMedix is your indispensable partner by offering unrivaled service, support, education, and training.
With the right tools in your armamentarium, and training and guidance from CuraMedix, you can significantly expand your patient caseload, increase the number of positive patient outcomes, and cement your practice’s reputation at the forefront of regenerative medicine.
Ready to join Dr. Jow, and offer next-level patient care for your own patients? Contact us today to connect with one of our experts and revolutionize your practice.
Important to Note: The treatments and use of EPAT®, ESWT, and EMTT® described in this article reflect the personal clinical experience of the practitioner and are not intended as claims of efficacy.
